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Agenda

Thursday, September 6th

11am-12:45pm

Registration

1:00pm-1:15pm

Welcome from CFO Jeff Atwater, Florida Department of Financial Services

1:15pm-2:00pm

Forum Kickoff hosted by Florida Trend's President and Publisher Andy Corty Florida Trend's Logo No slogan

2:00pm-3:00pm

Small Businesses and Florida's Economy

3:15pm-4:15pm

Breakout Sessions

Track 1: Selling Your Product

Track 2: Managing and Protecting Your Brand

Track 3: People Matters and Small Business Legal Issues

Track 4: Dashboard Management and Cutting Costs

4:30pm-5:30pm

Universities and the Business Community

5:30pm-7pm

Refreshments and Hors d’Oeuvres

Friday, September 7th

7:30am-8:30am

Continental Breakfast

8:30am-9:30am

Growing Your Small Business

9:45am-10:45am

Breakout Sessions

Track 1: Selling Your Product

Track 2: Managing and Protecting Your Brand

Track 3: People Matters and Small Business Legal Issues

Track 4: Dashboard Management and Cutting Costs

11:00am-12:30pm

Closing Luncheon

Keynote speaker - Gary Vaynerchuk. Entrepreneur, Social Media Trailblazer, Two-time New York Times Best-Selling Author

Panelists

Keynote Speaker


Gary Vaynerchuk - Entrepreneur, Social Media Trailblazer, Two-time New York Times Best-Selling Author

Selling Your Product

This session will present best practices for small business owners selling their products or services. This training will provide the small business owner with an understanding of “Best in Breed” selling concepts, including SPIN questioning techniques and strategic account management concepts.

Presenter
Pat Pallentino, Director, Sales Institute, FSU College of Business

Managing and Protecting Your Brand

This session will focus on all aspects of brand management. For small businesses, word-of-mouth business is vital, and the reputation of the business is critical to success. From communicating the benefits of a new product or service to focusing on the key messages to diffuse a crisis, this session will cover all aspects of brand management. Additionally, this session is to introduce creative approaches to winning customers and capturing markets, with a particular focus on branding and reputation management through emerging technologies and social media.

Presenter
Harry Costello, Executive Vice President, Hill & Knowlton Strategies

People Matters and Small Business Legal Issues

This session will focus on practical advice for small business owners when dealing with problem employees. Topics will include the practical and legal information needed to handle the employee problems facing small businesses and how to create policies and procedures that will reduce the number and degree of future problems. Additionally, this session will cover the most common legal issues faced by small business owners, introduce strategies positioned to mitigate the impact of those issues on the functioning of the business, and present legal resources available to small business owners. Other legal topics covered will include forms of IP protection.

Presenters
Mark Logan, Of-Counsel Partner, Sniffen & Spellman, P.A.

Robert Sniffen, Managing Partner, Sniffen & Spellman, P.A.

Dashboard Management

The purpose of this session is to introduce the fundamentals of supply chain management for small businesses, with a particular focus of cost control and supplier management. The session will cover how to manage and reduce costs by implementing supply chain management best practices, and how to establish, measure, and monitor key metrics.

Presenter
Taylor Howard, Technical Manager, Tribridge IT and Consulting Services Inc.

Small Businesses and Florida's Economy

Learn from the experts about economic events and issues that will help your business stay ahead in Florida’s marketplace. Review the major economic trends that will affect your bottom line with top economists in our state.

Moderator
Mark Wilson, President and CEO, Florida Chamber of Commerce

Presenters
David Denslow, PhD, Professor and Research Economist (Ret), University of Florida

Dale A. Brill, PhD, President, Florida Chamber Foundation

Sean Snaith, PhD, Director, University of Central Florida, Institute for Economic Competitiveness

John Tuccillo, PhD, Chief Economist, Florida Realtors

Universities and the Business Community

Join representatives from universities across the state and discover how they are leveraging their resources to promote a thriving economic environment, and what that means for your business.

Moderator
Stuart L. Rogel, President and CEO, Tampa Bay Partnership


Presenters
UF - Gary McGill, Associate Dean & Director, University of Florida, Warrington College of Business Administration, Fisher School of Accounting

FAU - Somnath Bhattacharya, Interim Dean, Florida Atlantic University, College of Business

USF - Moez Limayem, Dean, University of South Florida, College of Business

UCF - Paul Jarley, Dean, University of Central Florida, College of Business Administration

FSU - Caryn Beck-Dudley, Dean, Florida State University, College of Business

Growing Your Small Business

Hear from financial experts who will provide you a road map for financing your venture. Also learn about the state and federal opportunities that could help your business access the capital you need to grow.


Moderator
Jerry Cartwright, State Director, Florida Small Business Development Center Network

Presenters
Hugh F. Dailey, President and CEO, Community Bank & Trust of Florida

Jonel Hein, Deputy South Florida District Director, U.S. Small Business Administration

Jay DesMarteau, Small Business and Government Banking Distribution, TD Bank

Greg O'Dell, Business Development Officer, Wells Fargo